Invite your lead users in a web-based coLAB to review, test and co-create new products or improve your services. coLAB is your focus group 2.0.

Key Services:

• Wiki-laboratory 2.0
• Closed Lead user Forum & Community
• Collaborative product development with your Lead Users
• Supportive in all functionalities: testing, polls, collaborative development, forum, metrics, analytics, evaluation, and advanced graphics

Launch a Lead User Lab with extensive feedback functionalities

The coLAB is a web-based test and feedback laboratory. coLAB supports and facilitates lead user co-creation and evaluation. With coLAB your organization is equipped to involve customers in the early stages of product development and prototyping. 12INCH offers all processes, features and functionalities to ask for feedback, comments, opinions and co-created solutions in a closed laboratory environment. 12INCH delivers the concept, tooling (coLAB application system) and the complete implementation to start a focus groups 2.0 development.

Benefits:

• Modern, web-based Focus Group Features
• Better, Faster & Larger (Lead) User Involvement
• Detailed lead user metrics and analytics